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商品編號： 9-804-140 出版日期： 2004/01/22 作者姓名： Eisenmann, Thomas R.;Wong, Justin 商品類別： Other 商品規格： 22p 再版日期： 2006/10/12 地域： 產業： Games 個案年度： 2004 - 2004
商品敘述：
Electronic Arts (EA), the world''s largest independent video-game publisher, must decide whether to support Microsoft''s initiatives in online gaming. Historically, EA has been platform-agnostic, releasing versions of its titles for all major console platforms. However, its managers have serious concerns about Microsoft''s strategy for its online gaming service, Xbox Live. Microsoft has maintained tight control over game features and customer relationships and has refused to share online gaming subscription revenues with game publishers. Sony has offered terms for Playstation2 online games that are acceptable to EA. Can EA afford to forfeit sales through Microsoft''s platform?
涵蓋領域：
Decision making;Business policy;Business models;Internet;Network effects
相關資料：
Case Teaching Note, (5-807-066), 33p, by Thomas R. Eisenmann
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